Futurium Lab
On a global scale, extraordinary experiences are being created in cultural, entertainment and brand spaces that connect us intuitively and sustainably with content and products. The driving forces behind this development are innovative technologies such as virtual and augmented reality, interactive sound and lighting, and multitouch and app-based systems or applications that enable inclusive access. The increasing diversity of tools and the growing ease of their use will continuously increase the level of connectivity and immersion in the coming years. So what do you have to consider when you want to create experiences that captivate us and stay in our memories?
A series of four events explores the importance of directly engaging the human senses to create unique and accessible experiences. This third event will focus on smell & taste. To be able to look at the topic from different perspectives, we have invited great experts from various creative disciplines who will give us insights into their thinking and individual work processes.
Guests
- Robert Müller-Grünow, Entrepreneur, Author, Founder Scentcommunication
- Marie Urban le Febvre, Perfumer-Creator, Olfactory Artist, Founder of Urban Scents
- Prof. Dr. med. Thomas Hummel, Interdisciplinary Institute for Smell and Taste, University Hospital Dresden
- Kathleen Schröter, Chairwoman VRBB, CEO ootiboo & moderator of the evening
Making Sense was created by XPRO (B2B format of Messe Berlin), a new European B2B marketplace for experience technologies, products and services and Retune, a festival and network at the intersection of art, design and technology. They have joined forces to highlight the interrelationship between artistic exploration and commercial application.
Schedule
- 5 - 6 pm Tour through Futurium Lab
- 6 – 8 pm Talks and panel discussion
Informationen
- Location: Workshop Futurium Lab (-1)
- Admission: free
- Language: English
- Max. number of participants: 50
- Conditions for participation: no prior knowledge required
Registration
Registration is required - secure your place! Registration is a two-step process. After entering your personal data, you will receive an email with a confirmation link. This is active for 30 minutes. Your registration is only complete after you have clicked on this link and confirmed it online.