Making Sense #03 Smell & Taste

The Open Lab Night series Making Sense, investigates how you can create immersive experiences that embrace all senses.

On a global scale, extraordinary experiences are being created in cultural, entertainment and brand spaces that connect us intuitively and sustainably with content and products. The driving forces behind this development are innovative technologies such as virtual and augmented reality, interactive sound and lighting, and multitouch and app-based systems or applications that enable inclusive access. The increasing diversity of tools and the growing ease of their use will continuously increase the level of connectivity and immersion in the coming years. So what do you have to consider when you want to create experiences that captivate us and stay in our memories? 

A series of four events explores the importance of directly engaging the human senses to create unique and accessible experiences. This third event will focus on smell & taste. To be able to look at the topic from different perspectives, we have invited great experts from various creative disciplines who will give us insights into their thinking and individual work processes.